Cherry-lover and out of the box thinker Phil Alison was tired of watching people pile stacks of sugary, unhealthy rubbish into their supermarket trolleys.

He pondered how he could combine tasty goodness with pure health so that families would eat well in their homes and on the run without clocking up the calories (and doctors bills).

Rather than acquiring a large factory and a fancy chef, Phil decided on a whopping ingredient list of just one – cherries. He acquired some orchards in Central Otago and Hawke’s Bay and selects the finest cherries for his Cherri™ snack-packs.

Cherri™ cherries taste so great it’s hard to believe they’re so good for you…antioxidant protection, promoting healthy sleep, cancer-preventative compounds, lower risk of stroke and reducing inflammation are just a few of the gobsmacking health benefits.

And now snackers all over the world can feel good about spoiling themselves.